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If Your Organic Content is Not Resonating, You're Not Ready for Ads I've spoken to many companies that think Google Ads will save their...

In today's competitive e-commerce landscape, getting results from Google Ads is harder than ever.  However, with some strategic tweaks,...

The key to high click-through rates (CTR) in PPC campaigns is relevance. You want your ads to match precisely what searchers are looking...

Is your AdWords campaign underperforming? Don’t panic - with some strategic optimisation, you can turn those lacklustre results around....

Running performance max campaigns can be a highly effective way to promote your e-commerce store and drive sales. However, these...

Hitting your daily or monthly Google Ads budget limit can negatively impact performance over time. If increasing your budget isn’t an...

Do you know how when you're trying to sell something, you need to have a clear goal in mind? Do you want more people to know about your...

In today's digital world, standing out requires making real emotional connections with your audience. This means writing Google Ads copy that speaks to customers not as faceless targets but as individual human beings with unique hopes, dreams and pain points. By taking an authentic human approach to your ad copy, you can capture attention, spark interest, and drive more clicks and conversions. Here are key tips to make your ads resonate: Truly Understand Your Target Customer

Dynamic Search Ads (DSAs) are a type of Google Ads campaign that automatically generates ad headlines, descriptions, and landing pages based on the content of your website. Instead of manually choosing keywords, DSAs use Google's web crawling technology to target searches relevant to your site content. How Do Dynamic Search Ads Work? When you set up a Dynamic Search Ads campaign, Google crawls your website, looking for potential keywords and relevant ad copy. It identifies k

In the world of digital advertising, there's a concept known as Minimum Acceptable Return or MAR for short. MAR refers to the minimum...

Getting a high Quality Score in Google Ads is crucial for lowering your costs and improving ad performance. One important but often...

If you've seen the dreaded notification that your Google Ads campaign is "limited by budget," it's understandable to feel a rush of...

When you're just starting out with Google Ads, it can be tempting to set limits on your ad spend right away, like putting a maximum...

Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and...

Match Types Once Provided Precise Control In the early days of Google Ads, match types provided advertisers precise control over the search queries able to trigger their ads. Exact Match Exact match keywords only showed ads for searches containing that precise term. Phrase Match Phrase match requires all words in the phrase to be present without alterations. Broad Match The broad match allowed loose associations to the keyword. Match Types Enabled Nuanced Account Optimisation

Many companies run branded search campaigns without realising it may be an unnecessary expense. These campaigns target your own brand...

Google recently announced that they are removing the forecasting section from Keyword Planner. This feature allowed users to see...

If you're running Google Ads campaigns for your business, you need to check your settings right away. There's a default feature in Google...

Are you familiar with the concept of negative keywords in Google Ads? If not, you could be haemorrhaging money by showing your ads for...

It's a common issue that can burn through your ad budget - your Google Ads are being shown to people all around the world, instead of your target location. This happens when you don't adjust a tricky setting during the campaign setup called "location options." By default, Google has "Presence or interest" selected under location options. This means your ads will be displayed not only to people physically in your targeted area but to anyone with an interest in or connection to