If Your Organic Content is Not Resonating, You're Not Ready for Ads I've spoken to many companies that think Google Ads will save their...

In today's competitive e-commerce landscape, getting results from Google Ads is harder than ever.  However, with some strategic tweaks,...

The key to high click-through rates (CTR) in PPC campaigns is relevance. You want your ads to match precisely what searchers are looking...

Is your AdWords campaign underperforming? Don’t panic - with some strategic optimisation, you can turn those lacklustre results around....

Running performance max campaigns can be a highly effective way to promote your e-commerce store and drive sales. However, these...

Hitting your daily or monthly Google Ads budget limit can negatively impact performance over time. If increasing your budget isn’t an...

Do you know how when you're trying to sell something, you need to have a clear goal in mind? Do you want more people to know about your...

In today's digital world, standing out requires making real emotional connections with your audience. This means writing Google Ads copy...

Dynamic Search Ads (DSAs) are a type of Google Ads campaign that automatically generates ad headlines, descriptions, and landing pages...

In the world of digital advertising, there's a concept known as Minimum Acceptable Return or MAR for short. MAR refers to the minimum...

Getting a high Quality Score in Google Ads is crucial for lowering your costs and improving ad performance. One important but often...

If you've seen the dreaded notification that your Google Ads campaign is "limited by budget," it's understandable to feel a rush of...

When you're just starting out with Google Ads, it can be tempting to set limits on your ad spend right away, like putting a maximum...

Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and...

Match Types Once Provided Precise Control In the early days of Google Ads, match types provided advertisers precise control over the...

Many companies run branded search campaigns without realising it may be an unnecessary expense. These campaigns target your own brand...

Google recently announced that they are removing the forecasting section from Keyword Planner. This feature allowed users to see...

If you're running Google Ads campaigns for your business, you need to check your settings right away. There's a default feature in Google...

Are you familiar with the concept of negative keywords in Google Ads? If not, you could be haemorrhaging money by showing your ads for...

It's a common issue that can burn through your ad budget - your Google Ads are being shown to people all around the world, instead of...