Mike
8 Crucial Reasons Your Paid Ads Aren't Profitable (And How to Fix Them)
Paid advertising can be a powerful tool for driving traffic and conversions, but it's not always a guaranteed path to profitability. If...
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Mike
Jul 93 min read
The Art of Strategic PPC Management: Why Less Can Be More
In the fast-paced world of digital marketing, it's easy to fall into the trap of constant tinkering with pay-per-click (PPC) campaigns....
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Mike
Jun 293 min read
Mastering Google Ads for Local Businesses: Five Expert Tips to Dominate Your Market
Running Google Ads for a local business requires a unique approach that differs significantly from broader advertising strategies. As a...
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Mike
Jun 253 min read
When Is the Right Time to Outsource Your PPC Campaign Management?
As a business owner or marketer, you may be wondering when the right time is to outsource your pay-per-click (PPC) campaign management....
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Mike
Jun 174 min read
How a Google Ad Auction Works
Whenever someone searches on Google, an ad auction kicks off behind the scenes to determine which ads (if any) will appear alongside the...
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Mike
Jun 142 min read
How to Appeal If your Google Merchant Account is Suspended
To address the suspension of your Google Merchant account due to allegations of violating policy, you should follow these steps: 1....
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Mike
May 282 min read
Google Ads Alone Can't Fix a Broken Website
If your website isn't converting visitors into leads or sales, you might be tempted to think that simply driving more traffic through...
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Mike
May 82 min read
Five Crucial Questions to Ask Before Hiring a Digital Advertising Agency
Are you considering partnering with a digital advertising agency to boost your online presence and drive more sales? Before making that...
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Mike
Jan 82 min read
The Costly Downfalls of Not Using Conversion Tracking in Google Ads
Adding conversion tracking is one of the most impactful optimisations you can make to your Google Ads campaigns. Without tracking...
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Mike
Jan 22 min read
Are Google Ads Really Expensive?
When considering running Google Ads, one of the first questions that comes up is "What is the bare minimum budget I need to drive...
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Mike
Dec 22, 20234 min read
Unlocking Hidden Revenue with Google Ads Remarketing Audiences
Many advertisers focus most of their Google Ads budget on chasing new traffic. But this ignores the substantial value sitting within...
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Mike
Dec 15, 20235 min read
20 Ways To Kill Your Google Ads Performance
Want expert Google Ads management from a UK PPC agency that doesn't cost the earth? As a leading PPC agency in North Wales, Beyond Goat...
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Mike
Dec 11, 20233 min read
The Top 3 Budget-Killing Google Ads Mistakes Beginners Make (And How to Fix Them)
Running a profitable Google Ads campaign takes extensive knowledge and experience. When starting, it's easy to make simple yet expensive...
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Mike
Nov 29, 20232 min read
When Is the Best Time to Run Google Ads?
If Your Organic Content is Not Resonating, You're Not Ready for Ads I've spoken to many companies that think Google Ads will save their...
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Mike
Nov 6, 20232 min read
Elevate Your Google Ads Optimisation Efforts
Do you know how when you're trying to sell something, you need to have a clear goal in mind? Do you want more people to know about your...
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Mike
Oct 31, 20233 min read
The Perils of Automation: How Google Uses MAR to Capture More Ad Revenue
In the world of digital advertising, there's a concept known as Minimum Acceptable Return or MAR for short. MAR refers to the minimum...
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Mike
Oct 25, 20233 min read
Improving Your Google Ads Quality Score with Landing Page Keywords
Getting a high Quality Score in Google Ads is crucial for lowering your costs and improving ad performance. One important but often...
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Mike
Oct 23, 20232 min read
What To Do When Your Google Ads Campaign Is "Limited By Budget"
If you've seen the dreaded notification that your Google Ads campaign is "limited by budget," it's understandable to feel a rush of...
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Mike
Oct 16, 20231 min read
Streamline Google Ads Management with Rules and Automation
Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and...
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Mike
Oct 11, 20232 min read
How Your PPC Agency Can Save You Big By Pausing Branded Search Campaigns
Many companies run branded search campaigns without realising it may be an unnecessary expense. These campaigns target your own brand...
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