How the Google local pack works (and how to get your business into it)
The local pack, that map with three business listings at the top of Google, gets more clicks than most organic results. Here's how it works and how to get into it.
I paid for SEO and it didn't work — why?
Paying for SEO and seeing nothing happen is one of the most frustrating experiences in digital marketing. Here's why it happens, what to look for, and how to avoid it next time.
My website is slow. Does that actually affect my Google ranking?
A slow website does hurt your Google ranking. But it kills your conversions long before it affects your position. Here's what's causing it and what to do about it.
What should I actually send to my email list?
The most common email marketing mistake isn't sending too much. It's sending nothing useful. Here's the framework that works for most small businesses, with specific examples.
How much does SEO cost in the UK?
SEO pricing in the UK ranges from a few hundred pounds a month to tens of thousands. Here's what those price points actually deliver, and why the cheapest option often costs more in the long run.
Freelance digital marketer vs marketing agency: which is right for my business?
This is a genuine trade-off, not a simple answer. Agencies and freelancers are built differently, and the right choice depends on what your business actually needs right now.
People are visiting my website but nobody's getting in touch
Getting traffic but no enquiries is one of the most frustrating situations in digital marketing. The cause is almost always findable, if you know what to look for.
Is email marketing still worth it for small businesses in the UK?
The short answer is yes, but not the way most small businesses do it. Email's ROI figures are strong, but they assume you're doing the right things with the right list.
My website isn't showing up on Google: what's wrong?
There are several distinct reasons why a website doesn't appear on Google, and they each need a different fix. Here's how to work out which one is your problem.
Shopify SEO: how to get your store ranking on Google
Shopify does some things well for SEO and others poorly. Here's what you need to know about URL structure, duplicate content, product pages, collections, site speed, and schema markup to get your store ranking.
Digital marketing for tradespeople in North Wales
Tradespeople in North Wales don't need a complex marketing strategy. They need the right people to find them at the right time. Here's what actually works for plumbers, electricians, builders, and roofers in this area.
What a Google Ads audit actually checks (and why you need one)
Most Google Ads accounts are wasting 20-40% of their budget on clicks that will never convert. Here's exactly what I check in a free audit and what a typical review reveals.