Google Ads Management in North Wales

Are your ads wasting budget?

Most Google Ads accounts I audit are haemorrhaging money. Broad match keywords triggering irrelevant searches, no negative keyword lists, poor Quality Scores driving up costs, and campaigns set up years ago and never properly optimised.

I've managed Google Ads for over 20 years. I've seen what good looks like, and I know how to get there without burning your budget in the process.

What I do for Google Ads clients

• Full account audit to identify waste and missed opportunity
• Campaign restructure around intent-matched keyword groups
• Negative keyword strategy to eliminate irrelevant traffic
• Ad copy testing with genuine A/B methodology
• Landing page recommendations to improve Quality Score and conversions
• Conversion tracking setup so you know exactly what's working
• Bid strategy management: smart bidding when it makes sense, manual when it doesn't
• Regular reporting in plain English, no jargon, no dashboards you can't read

Google Ads for North Wales businesses

Whether you're targeting local searches in Llandudno, Conwy, Colwyn Bay, Bangor or Rhyl, or running national campaigns from a North Wales base, I understand the search landscape here. I know what local intent looks like and how to target it efficiently.

Industries I've managed campaigns for

• Professional services (solicitors, accountants, consultants)
• E-commerce and Shopify stores
• Tourism, hospitality and leisure in North Wales
• Trade services (builders, plumbers, electricians)
• Healthcare and wellness
• Financial services and fintech

Typical engagement

Most Google Ads clients work with me on a monthly retainer basis. I charge a management fee on top of your ad budget. Management fees start from £500/month depending on the complexity and number of campaigns. There's no long-term contract. I ask for 3 months to give campaigns time to optimise properly.