This privacy policy explains how Beyond Goat (operated by Mike Gwynne, trading as Beyond Goat, "we", "us", or "our") collects, uses, and protects personal information in accordance with UK GDPR and the Data Protection Act 2018.
1. Who we are
Beyond Goat is a sole trader digital marketing consultancy operated by Mike Gwynne. Our website address is beyondgoat.co.uk.
Contact details for data enquiries:
Mike Gwynne, Beyond Goat
Llandudno, North Wales
Email: mike@beyondgoat.co.uk
Phone: 07789 548817
2. What data we collect
We may collect the following types of personal data:
- Contact information: name, email address, phone number, company name, website URL
- Communication data: messages sent through our contact form or by email
- Newsletter data: email address (only if you subscribe)
- Usage data: pages visited, browser type, device type, IP address (via analytics tools)
- Cookie data: see our cookie information below
3. How we collect data
- When you complete our contact form
- When you subscribe to our newsletter
- When you email or call us directly
- Automatically via website analytics (Google Analytics)
4. How we use your data
We use personal data to:
- Respond to your enquiries
- Provide the services you've requested
- Send our newsletter (only with your explicit consent)
- Improve our website and services
- Comply with legal obligations
5. Legal basis for processing
- Contract: to fulfil a service agreement with you
- Legitimate interests: to respond to enquiries and improve our services
- Consent: for newsletter subscriptions and non-essential cookies
- Legal obligation: where required by law
6. Who we share data with
We do not sell your personal data. We may share data with:
- Email marketing platforms (e.g. Mailchimp) — for newsletter delivery, with your consent
- Google Analytics — for website usage analytics (anonymised)
- Legal authorities — where required by law
7. How long we keep your data
- Enquiry data: up to 2 years after the enquiry
- Client data: up to 6 years after the end of the engagement (for legal and tax purposes)
- Newsletter data: until you unsubscribe
8. Cookies
We use cookies to improve website performance and analyse usage. These include:
- Essential cookies: required for the website to function correctly
- Analytics cookies: Google Analytics, to understand how visitors use the site (we use anonymised IP addresses)
You can control cookies through your browser settings. Declining analytics cookies will not affect your ability to use the website.
9. Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Erase your data ("right to be forgotten") where applicable
- Object to processing based on legitimate interests
- Restrict processing in certain circumstances
- Withdraw consent at any time (for consent-based processing)
- Portability — to receive your data in a structured, machine-readable format
To exercise any of these rights, contact us at mike@beyondgoat.co.uk. We will respond within 30 days.
10. Complaints
If you have concerns about how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint
11. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
12. Changes to this policy
We may update this privacy policy from time to time. The "last updated" date at the top of this page will reflect any changes. We recommend checking this page periodically.
13. Contact us
For any data protection queries, contact:
Mike Gwynne, Beyond Goat
mike@beyondgoat.co.uk
07789 548817