About Mike Gwynne

I've been in digital marketing for over 20 years. Agency-side, in-house, freelance. That's enough time to watch the same things go wrong repeatedly and understand exactly why they keep going wrong.

The pattern at most agencies is predictable. You hire them. They assign an account manager juggling 40 other clients. Monthly reports arrive full of impressions and click-through rates. Twelve months later, you've spent a significant amount and you can't point to a single new customer the campaign actually brought in.

I built Beyond Goat because I'd watched that happen too many times. I wanted to offer something simpler: someone who does the work, answers to you directly, and measures success by whether your business generates more revenue, not by how many slides are in the monthly report.

Who I am and what I've worked on

My name is Mike Gwynne. I'm based in Llandudno, North Wales. I've managed paid search campaigns since the early days of Google AdWords, back when phrase match meant what it said and you could set up a sensible campaign in an afternoon. Since then I've run campaigns for e-commerce businesses turning over millions, local service businesses completely new to digital advertising, B2B companies with long sales cycles, and seasonal tourism businesses on the Conwy coast. Different sectors, same problems: wasted spend, poor tracking, campaigns set up and left to drift without anyone reviewing them.

What I actually do

I specialise in Google Ads, SEO, email marketing, website optimisation, and custom website design and build. All of them need someone paying close attention. Google Ads especially will bleed budget quietly if nobody is regularly checking the search terms report, reviewing Quality Scores, and testing ad copy. Most accounts I audit have been set up with good intentions and then left to run. I've seen accounts spending thousands a month with no negative keyword list and no conversion tracking. That's where the waste is. That's what I fix.

How I work with clients

You deal with me directly. No account managers, no junior staff briefing me once a month on what's happening in your account. When you email a question, I answer it. When there's something about your account you should know, I'll tell you before you notice it yourself. When something isn't working, I'll say so and explain what I'm changing and why.

I don't offer long contracts. Three months on most campaigns, because that's the minimum to get clean data and make real improvements. After that, rolling monthly. You stay because the results make it worth it. Most clients do.

I'm honest about what I won't take on. If your budget isn't enough to make a campaign viable in your sector, I'll say that before we start rather than take your money and deliver mediocre results for six months. If your website isn't converting well enough to support a paid campaign, I'll say that too.

Results

Two results worth mentioning specifically: one client saw 171% more leads at roughly half the previous cost per lead after I restructured their campaigns and fixed their conversion tracking. Another campaign I managed contributed directly to a business going from around £1 million in annual turnover to being acquired for £8.7 million. Not typical. I mention that specifically because I've seen too many agencies use exceptional results as if they were the baseline. Both came from the same approach: accurate tracking, systematic optimisation, honest reporting.

North Wales and beyond

I know North Wales well. The seasonal patterns, the tourism economy, how search behaviour works here. A lot of what I've learned about small business marketing has come from working with businesses in Llandudno, Conwy, Rhyl, Bangor, and Wrexham. I also work with clients across the UK. Location isn't a barrier to most of what I do.

Who I work best with

The clients I work best with are business owners who want to understand what's actually happening, not just receive a report and assume it's going well. People who ask direct questions, give honest feedback, and accept that meaningful results take consistent work over time. If that's you, we'll work well together.