Wix · Shopify · Conversion Optimisation

Your website should be working harder for your business

I optimise Wix and Shopify websites for North Wales businesses and clients across the UK. Better structure, faster pages and clearer calls to action, without starting from scratch.

Get a Free Website Review Call Mike: 07789548817

Is your website doing its job?

Most small business websites look reasonable but do not do much. Visitors land, look around, and leave without making contact. The platform is rarely the problem. The structure, the copy, the calls to action, and the speed are usually where things fall down.

I work with Wix and Shopify, the platforms most North Wales businesses actually use. I know the specific limitations and opportunities of each, and I know how to get results from them without starting from scratch.

What website optimisation includes

  • Conversion rate audit: identifying where and why visitors are leaving
  • Page speed improvements and Core Web Vitals optimisation
  • Mobile usability review and fixes
  • Clear, compelling calls to action on every key page
  • Landing page creation and optimisation for ads campaigns
  • SEO-ready page structure: headings, meta tags, schema markup
  • Contact forms, booking systems, and lead capture setup
  • Removing template content and replacing with copy that actually converts

Wix website specialist in North Wales

Wix is a powerful platform when set up correctly, but the default templates leave a lot of money on the table. I work with Wix and Wix Studio to create professional, fast-loading sites that are SEO-friendly and built around your customer's journey.

Shopify website optimisation

For e-commerce businesses, Shopify is an excellent platform. But a well-designed Shopify store with poor product pages, weak calls to action and slow load times will underperform. I optimise Shopify stores for both user experience and search visibility. That is the combination that drives sustainable e-commerce growth.

Typical engagement

Website projects are quoted individually based on scope. A focused conversion optimisation project typically starts from £800. Full Wix or Shopify builds from £1,500. I always start with a free review so I can give you an accurate quote.

If you need a website built from scratch rather than optimised, I offer a custom website design and build service for businesses that want something purpose-built from the ground up.

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Common questions

Frequently asked questions

For a typical small business site of 5 to 8 pages, I would normally aim for 3 to 4 weeks from the point when I have all the content and assets from you. E-commerce builds on Shopify take longer depending on the number of products and any custom functionality needed. The biggest variable is usually how quickly you can supply copy, images and feedback. I have turned sites around faster when clients are well prepared. I will give you a realistic timeline at the start and flag any delays as they arise.

At a minimum I need your logo, brand colours, any existing copy you want to keep, and a clear idea of what the site needs to do. Who is it for, what do you want them to do when they arrive, and what pages do you need? If you do not have copy written yet, that is fine. I can help you shape it or work from a brief. The clearer you are about your audience and goals before we start, the faster things move. I will send you a simple brief document before we kick off so you know exactly what to prepare.

Yes, always. Over 60% of web traffic comes from mobile devices and Google uses mobile performance as a primary ranking signal. Every site I build is tested on mobile and tablet as well as desktop, across multiple browsers. I also run it through Google's Core Web Vitals checks to make sure page speed is acceptable on mobile connections, not just fast broadband. If you have an existing site that is not working well on mobile, that is something I can fix without necessarily rebuilding the whole thing.

I can advise on both and help you set them up, but I do not host client sites directly. Hosting costs are separate from my fee and vary depending on the platform. Wix and Shopify both include hosting in their monthly subscription. For other platforms, I will recommend a reliable UK host and help you get set up. The cost is typically between £5 and £20 per month depending on what you need. I will always be upfront about what hosting will cost before you commit to anything. On domains, I recommend you keep ownership of your domain in your own name, not registered through a third party. I will walk you through everything you need to do to get it set up correctly.

Yes, that is the intention. I build on platforms like Wix and Shopify precisely because they are designed to be manageable by non-technical business owners. Once the site is live I will walk you through how to make common updates: changing text, swapping images, adding products, publishing blog posts. I will record short video walkthroughs if that helps. You should not need me every time you want to change your opening hours or add a new service. If something more technical comes up later I am always available, but day-to-day management should be in your hands.

Mainly Wix and Shopify, and increasingly Wix Studio for more complex projects. Wix is my go-to for most service business websites in North Wales. It is fast to build on, easy for clients to manage, and the SEO capabilities are genuinely good when set up properly. Shopify is the right choice for e-commerce. I also work with WordPress if you already have a site on it, though I will not always recommend it as a starting point for a new small business site. I will tell you which platform makes most sense for your specific situation after an initial conversation.

Still have a question? Get in touch — I'm happy to talk through your specific situation before you commit to anything.

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