Streamline Google Ads Management with Rules and Automation

Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and automation.

Here are some suggested rules you can implement to keep campaigns running smoothly:

Pause Underperformers

Set rules to automatically pause ads, keywords, ad groups or campaigns if they exceed your target cost-per-action (CPA) or have low conversions:

• Ad: Cost > 1.5x Target CPA, Conversions < 1

• Keyword: Cost > 2x Target CPA, Conversions < 1

• Ad group: Cost > 4x Target CPA, Conversions < 1

• Campaign: Cost > 6x Target CPA, Conversions < 1

Scale Winners

For campaigns limited by budget, have automation increase budgets and bids for high performers:

• If Search Lost IS (budget) > 10%, increase the campaign budget by 20%

• If Cost/Conversion < 1.5x Target CPA, increase bids

Adjust and Optimise

Check automated changes regularly and tweak rules as needed. Use automation to catch underperformers and invest in what's working.

Setting up rules takes some initial effort but saves tons of time in the long run.

And it helps keep campaigns running efficiently.

Try implementing some automated ad management to make the most of your Google Ads work!