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  • Writer's pictureMike

Optimise Your Way to AdWords Success

Updated: 3 days ago

Is your AdWords campaign underperforming? Don’t panic - with some strategic optimisation, you can turn those lacklustre results around.

Many advertisers make the mistake of constantly changing big-picture elements like budgets and targeting when campaigns struggle. But real AdWords success starts at the ad level.

Instead of overhauling your entire campaign, try this:

Analyse Your Ads’ Performance

Dig into your AdWords account and identify which ads are underperforming. Look at metrics like click-through rate, conversion rate, and cost per conversion. Make note of ads that lag behind in these areas.

Optimise Underperforming Ads

Now comes the fun part - optimisation! Instead of pausing or removing underperforming ads, try improving them. Tweak the ad copy, add appealing extensions, update the display URL, etc. Test out variations to find what resonates best with your target audience.

Monitor Your Results

Keep a close eye on your optimised ads to see if the changes move the needle on performance. Be patient and allow some time for results to improve. If an ad still drags down the campaign, then consider pausing or removing it.

Repeat the Process

Optimisation is an ongoing process. Revisit your campaign frequently to identify new underperformers and make adjustments. Over time, you’ll inch closer to

AdWords success

The key is having the right optimisation mindset. Instead of looking for quick fixes, be hands-on and finesse each ad. You’ll unlock amazing results and grow your AdWords expertise in the process.

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