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The Power of Negative Keywords: How to Stop Wasting Money on Irrelevant Clicks

Are you familiar with the concept of negative keywords in Google Ads? If not, you could be haemorrhaging money by showing your ads for irrelevant searches. Negative keywords allow you to opt out of matching certain terms, saving you money on low-quality traffic.


Without negative keywords, Google will match your ads to any search query it deems relevant, even if those searches don’t align with your target customer or offer any chance of converting. This is where negative keywords become essential.

I recommend going through your keywords at least every three days to add negative keywords. If you have a large ad spend, check even more frequently.


Here's a step-by-step guide:

  1. Log into your Google Ads account and go to the Keywords section.

  2. Review the search terms report to see which queries are triggering your ads.

  3. Identify any irrelevant terms that don't fit your target audience or offer potential ROI.

  4. Click the checkbox next to those search terms and select "Negative Keywords".

  5. Google will stop showing your ads for those searches.

The key is being vigilant about checking search term reports and promptly adding negative keywords before your budget gets sucked up on pointless clicks. Over time, the high-performing keywords will rise to the top.


Negative keywords give you more control over the search terms matching your ads. Without them, you end up wasting money whenever Google decides to show your ad for some loosely related phrase that will never convert.


So take five minutes every few days to add negative keywords. It's one of the quickest ways to boost your Google Ads performance and eliminate wasted spend. Give your budget room to breathe and gain more visibility for searches that actually drive sales.

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