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Mike
Nov 15, 20231 min read
Optimise Your Way to AdWords Success
Is your AdWords campaign underperforming? Don’t panic - with some strategic optimisation, you can turn those lacklustre results around....
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Mike
Nov 11, 20231 min read
The Creative Assets You Need to Run Successful E-commerce Performance Max Campaigns
Running performance max campaigns can be a highly effective way to promote your e-commerce store and drive sales. However, these...
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Mike
Nov 8, 20232 min read
3 Targeting Tweaks to Optimise Limited Google Ads Budgets
Hitting your daily or monthly Google Ads budget limit can negatively impact performance over time. If increasing your budget isn’t an...
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Mike
Nov 6, 20232 min read
Elevate Your Google Ads Optimisation Efforts
Do you know how when you're trying to sell something, you need to have a clear goal in mind? Do you want more people to know about your...
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Mike
Nov 3, 20233 min read
The Key to Writing Captivating Google Ads Copy: Taking an Authentic Human Approach
In today's digital world, standing out requires making real emotional connections with your audience. This means writing Google Ads copy...
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Mike
Oct 31, 20232 min read
What Are Dynamic Search Ads and How Do They Work?
Dynamic Search Ads (DSAs) are a type of Google Ads campaign that automatically generates ad headlines, descriptions, and landing pages...
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Mike
Oct 31, 20233 min read
The Perils of Automation: How Google Uses MAR to Capture More Ad Revenue
In the world of digital advertising, there's a concept known as Minimum Acceptable Return or MAR for short. MAR refers to the minimum...
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Mike
Oct 25, 20233 min read
Improving Your Google Ads Quality Score with Landing Page Keywords
Getting a high Quality Score in Google Ads is crucial for lowering your costs and improving ad performance. One important but often...
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Mike
Oct 23, 20232 min read
What To Do When Your Google Ads Campaign Is "Limited By Budget"
If you've seen the dreaded notification that your Google Ads campaign is "limited by budget," it's understandable to feel a rush of...
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Mike
Oct 18, 20231 min read
Don't Limit Your Google Ads Too Early
When you're just starting out with Google Ads, it can be tempting to set limits on your ad spend right away, like putting a maximum...
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Mike
Oct 16, 20231 min read
Streamline Google Ads Management with Rules and Automation
Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and...
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Mike
Oct 16, 20232 min read
The Disintegration of Keyword Match Types in Google Ads
Match Types Once Provided Precise Control In the early days of Google Ads, match types provided advertisers precise control over the...
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Mike
Oct 11, 20232 min read
How Your PPC Agency Can Save You Big By Pausing Branded Search Campaigns
Many companies run branded search campaigns without realising it may be an unnecessary expense. These campaigns target your own brand...
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Mike
Oct 9, 20231 min read
The Dangers of Google Ads Auto-Apply Recommendations
If you're running Google Ads campaigns for your business, you need to check your settings right away. There's a default feature in Google...
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Mike
Oct 6, 20232 min read
The Power of Negative Keywords: How to Stop Wasting Money on Irrelevant Clicks
Are you familiar with the concept of negative keywords in Google Ads? If not, you could be haemorrhaging money by showing your ads for...
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Mike
Oct 5, 20231 min read
Are Your Google Ads Being Seen Globally By Mistake?
It's a common issue that can burn through your ad budget - your Google Ads are being shown to people all around the world, instead of...
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Mike
Oct 4, 20231 min read
The Limitations of Google Ads for Bad Websites
Google Ads can seem like an easy fix for driving more traffic to your website. But just running ads without having a solid website...
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Mike
Oct 2, 20231 min read
The Perils of DIY Google Ads
I recently had an enlightening conversation with a potential client who was looking for help setting up their Google Ads account. They...
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Mike
Oct 1, 20232 min read
Should a New Business Run Google Ads Right Away?
As a Google Ads expert, I often see new business owners eager to set up ad campaigns for their brand new venture. While Google Ads can...
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