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  • Writer's pictureMike

The Limitations of Google Ads for Bad Websites

Google Ads can seem like an easy fix for driving more traffic to your website. But just running ads without having a solid website foundation in place is a formula for wasted money and lacklustre results.

Think of it this way - Google Ads is like an amplifier. It can take what you already have and amplify it to reach more people. However, if you start with a flawed product or website, all Google Ads will do is amplify those flaws on a bigger scale.

You wouldn’t try to sell a faulty product by just taking out more ads.

First, you’d fix the product. The same logic applies to your website. Before investing in Google Ads:

  • Make sure your website is well-designed, user-friendly, and optimised for conversions. Google Ads will only magnify any usability issues or flaws.

  • Test your site performance and make sure pages are loading quickly. Google Ads could overwhelm a slow site with traffic it can’t handle.

  • Ensure your content is high-quality and appealing to your target audience. More traffic won’t help if your content misses the mark.

  • Set up analytics to measure KPIs. You need visibility into how your site performs before amplifying it further.

Think of optimising your website for success as laying a strong foundation. Google Ads is powerful but can’t single-handedly fix core issues.

Do the work first to create an effective user experience, product, and website. Then, you can use Google Ads as a supplemental engine for growth without wasting ad spend.

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