Five Reasons Every Small Business Website Needs a Blog
A blog isn't just content for content's sake. For a small business, it's one of the most cost-effective ways to build organic traffic, establish credibility, and generate leads. Here's why it works.
20 Ways To Kill Your Google Ads Performance
Most Google Ads accounts aren't failing because the product is bad. They're failing because of specific, preventable mistakes that accumulate quietly. Here are 20 of them, and how to fix each one.
The Perils of Automation: How Google Uses MAR to Capture More Ad Revenue
Google's automation has an incentive to push your ROAS down toward the minimum point where you'll keep spending. This is my working theory on what MAR optimisation looks like in practice, and what to watch for in your account.
How a Google Ad Auction Works
Whenever someone searches on Google, an ad auction kicks off behind the scenes to determine which ads (if any) will appear alongside the organic ...