How we helped a business generate £8.7M through digital marketing
A B2B manufacturing company with £1M annual turnover, no online visibility, and an outdated website. Three years of work later, the company was acquired for £8.7M. Here's what the work actually involved.
How I Increased My CTR with Dynamic Keyword Insertion
Dynamic keyword insertion automatically mirrors the searcher's query in your ad headline. Here's how I implemented it, why it worked, and the account structure conditions that determine whether it helps or makes things worse.
The Key to Writing Captivating Google Ads Copy: Taking an Authentic Human Approach
The Google Ads copy that gets clicked connects directly with what the searcher wants. Here's how to write headlines and descriptions that actually work.
Using Rules and Automation in Google Ads Management
Google Ads automated rules let you set conditions that trigger account changes without manual intervention. Here's how to use them properly, and where to be careful.
Stop setting your Google Ads and forgetting them
Most Google Ads accounts underperform because they were set up and left running. Ongoing optimisation, done systematically, is what separates accounts that improve over time from ones that plateau and decay.
The Dangers of Google Ads Auto-Apply Recommendations
Google Ads can apply changes to your campaigns automatically without your knowledge. Most of those changes benefit Google's revenue, not yours. Here's what to turn off and why.
Five questions to ask before hiring a digital advertising agency
Most businesses don't ask the right questions before hiring a Google Ads agency, and pay for it later. These five questions reveal exactly how an agency operates before you sign anything.
How Your PPC Agency Can Save You Big By Pausing Branded Search Campaigns
Branded search campaigns look great in reporting, high CTR, low CPA, but they can be a waste of money if nobody is competing against you. Here's exactly how to test whether you need them.
The Costly Downfalls of Not Using Conversion Tracking in Google Ads
Without conversion tracking, Google Ads campaigns operate without a feedback loop. Smart Bidding becomes a liability, budget decisions are guesswork, and you have no way to know whether any of it is working. Here's what that costs in practice.
Are Google Ads Really Expensive?
Google Ads can be expensive or cost-effective depending almost entirely on how your account is built. This guide helps you decide whether a given budget is viable before you spend it.
Recovering Traffic & Revenue for an E-commerce Business
Melody Jane Dolls Houses lost thousands of organic visitors overnight after a website change. Here's exactly how the traffic was recovered and how Google Ads filled the revenue gap while it happened.
Improving Your Google Ads Quality Score with Landing Page Keywords
Landing page experience is the most improvable component of Quality Score, and most advertisers don't treat it with the same discipline they bring to their ad copy. Here's what actually moves the needle.