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  • Writer's pictureMike

Get More from Your Google Campaigns with a Google Ad Expert

Updated: Sep 25, 2023

If you've invested in Google Ads for your business, you want to make sure you're getting the most bang for your buck. But it can take a lot of work to maximise your ad spend on your own, learn the platform's ropes, keep up with updates, and manage day-to-day optimisation.

That's where working with a certified Google Ads expert can pay dividends.

With extensive hands-on experience fine-tuning Google campaigns, specialised knowledge of advanced strategies, and official Google certifications to back it up, a pro advertiser has the expertise to take your ads to the next level.

Specific Optimisation Tactics a Google Ad Expert Can Implement:

  • Adjusting bids and budgets based on performance data to find the optimal CPC and spend allocation across campaigns and ad groups. This efficiently maximises impressions and conversions within your daily budget.

  • Crafting highly relevant ad copy and creatives that speak directly to your target audience. This results in higher CTR and lower CPC.

  • Utilising advanced location, demographic, contextual, and remarketing targeting to focus ads on those most likely to convert. Reduction in irrelevant impressions saves budget.

  • Building out custom campaign settings, including ad scheduling, device targeting, ad extensions, and more. The right configurations increase CTR and conversion rate.

  • Constant split testing of ad elements and landing pages to improve performance. Continual refinement means you always continue improving results.

  • Leveraging automation rules to optimise bids, targets, and ad rotation based on real-time data. This dynamically optimises campaigns to capture more conversions.

By partnering with a Google Ads specialist, you can count on:

  • Detailed campaign audits to identify optimisation opportunities

  • Improved targeting to reach your ideal customers

  • Higher click-through and conversion rates

  • Elimination of wasted ad spend

  • Ongoing optimisation based on data and testing

The result? You'll achieve greater visibility for your brand, connect with more quality leads, and get the highest possible return from your Google Ads investment.

Don't leave money on the table. To drive real results from your campaigns, team up with a Google Ads expert who can unlock the full potential of your advertising spend each day.

The benefits for your business growth will speak for themselves.

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