The Truth About Google Ads Myths: Why Guaranteed Results Don't Exist

Let's be honest. Running Google Ads isn't a walk in the park. Clients often want promised results, putting loads of pressure on marketing experts. But here's the thing: no one can truly control the outcome of these ads.

Believing in guaranteed results is one of the biggest Google Ads myths explained today. In this article, I’ll break down why these promises don't hold water and how working with a proper specialist gives you the best shot at success.

The Biggest Google Ads Myths Every Business Needs to Know

It’s no surprise that marketing firms lose around 10% of their clients every month. I reckon a fair few of these losses come from businesses that didn’t fully understand how Google Ads really works.

False guarantees set completely unrealistic expectations. That’s where everything starts to unravel.

Think of It Like Football Management

Imagine you're running a football club. You hire a top-notch manager to lead your team. Can this manager promise you’ll win the league? Not a chance.

What they can do is:

• Train the players well

• Come up with smart tactics

• Make good decisions during matches

  
  

But they can’t control injuries, referee decisions, or how other teams perform.

Running a Google Ads campaign works in exactly the same way. Even with the best setup, you can’t control every factor.

How This Relates to PPC Management

As a Google Ads specialist, I see it all the time: promises that simply can't be kept.

Smart PPC management services focus on:

• Building solid account structures

• Making data-driven decisions

• Adapting quickly when the market changes

  
  

At Beyond Goat, every campaign is personally managed by me. No juniors. No hand-offs. Just one experienced expert managing your account from start to finish.

What I Can Promise You

While no one can guarantee specific outcomes, I can absolutely promise:

1. Your campaigns will follow best practices from start to finish

2. I’ll monitor performance closely and adjust strategy based on live data

3. Your ads will be given the best possible foundation for success

Talk to Beyond Goat today if you want genuine PPC management, not sales talk.

Setting Realistic Expectations with Google Ads

You might be thinking, "What sort of results can I expect?"

While no-one can predict exact numbers, industry averages offer some guidance:

• Finance and insurance often achieve 5:1 ROAS or better

• Retail businesses typically see 4:1

• Travel and tourism frequently hit around 3.5:1

  
  

Across all industries, the average Return on Ad Spend (ROAS) sits around 3:1. That means for every £1 invested, businesses typically earn about £3 back.

Some campaigns smash these averages. Others take time and continuous optimisation to get there. Success depends on good strategy, smart decisions, and the willingness to refine and improve.

The Bottom Line on Google Ads Guarantees

If someone's offering you guaranteed Google Ads results, they’re having a laugh.

If you want to work with a specialist who’s upfront, strategic, and ready to build something solid, you’re in the right place.

Google Ads, just like football, isn’t about flashy promises. It’s about playing the long game and trusting the process.

Ready to kick off?

Get in touch with Beyond Goat today and let's start building your winning campaign.